Avi Karpick

tabletop ad/commercial reel
food appeal, high-speed specialist

For over 25 years, Avi Karpick has worked worldwide as a cinematographer anddirector on hundreds of large-scale and award winning advertising campaigns. After many years of shooting live action, he chose to specialize in food and liquids tabletop, working with top food stylists, mock-up and SFX teams in over 20 countries. With a firm belief that ‘no task is impossible’, he has become a highly sought-after director and DP, specializing in the widest range of tabletop products, such as chocolate, fruit, meat, dairy, baked goods, beer, soda and other liquids. He has been called upon to work on productions around the globe for top brands such as McDonald's, The Coca-Cola Company,

Heineken, Volkswagen, IKEA and Turkish Airlines. Avi Karpick offers vast experience in both live action and tabletop. He is an expert in food styling, combining live action, tabletop and CGI, and has an unparalleled knowledge of cameras, motion control systems, shooting underwater and at high-speed. He works with a wide variety of cameras, including Phantom-Flex, Alexa, Epic and Phantom 4K. He also specializes in working with macro lenses and DNA borescope, creating unique and magnificent extreme close-up shots. His distinctive approach has resulted in eye-provoking, engaging, and memorable commercials as he combines a real passion for food with a great talent for designing arresting frames and ‘food action’.

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"I have worked with Avi in many projects, Avi is one of the most easy going and problem solving director I’ve ever worked. His calm behaviour, his experience and his creative ideas always helped me to wrap the projects smoothly.”
C. Cem Toparlaklı
Executive producer - dijital santlar
"Avi is not only a great teacher, with a unique sense of humor, and a fabulous taste, but one of the best persons I've ever known. Just a conversation with him is worth every project. Oh, and of course, he is a magnificent director."
Pablo Cárdenas
CREATIVE DIRECTOR - Teran/TBWA
Avi's reel speaks for itself. What is does not say is how resourceful Avi is. He is very resourceful and has solution for everything. And on a table top job that is a big blessing. We had a great experience working with him.
Amitabh Bhattacharya
Executive Producer - nomad films india

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